WW84 Promos
Role - Sr. UX Designer
User Experience (Mobile), Cross-functional Collaboration, Storytelling, UI, Game Design, Art Direction, Video & Motion Design, Project Management
Overview
AT&T wanted to provide some marketing and hype for their upcoming new movie. Working closely with developers we concepted a multiplayer HTML-based mobile game you could play with your friends. With limited assets at my disposal I finished designing two mobile games, but unfortunately, development was halted due to the film's accelerated Christmas Day release.
With only two weeks until release I was tasked to head up production of three instagram promo videos, each featuring AR objects users could download and play with on their phones. Given just a few days, and utilizing both existing and some user-generated content we were able to punch out 3 videos that were met with much enthusiasm!
