Design Philosophy / Empathy
I approach design as a way to solve real problems with intention and care. Every project is an opportunity to understand not just what users need, but how they feel—what confuses them, what delights them, what builds trust. That empathy shapes how I structure an experience, how I make decisions, and how I measure success. It’s what makes the work meaningful.
That same mindset extends to the people I work with. I believe in building strong, respectful collaborations where ideas can surface early and evolve openly. Whether I’m in a workshop, a critique, or a working session with engineers, I listen closely, communicate clearly, and work to create momentum, not just alignment. Empathy isn’t just part of the process, it’s the foundation.
Strengths / Design & Strategy
/ Full-Stack Designer
Tackles 0-to-1 design initiatives from discovery & strategy, to final product launch.
/ Product & Service Strategist
Directs design audits and user research to inform and plan data-driven solutions.
/ User Experience Advocate
Champions voice-of-customer in product, new feature, and content development.
/ Systems Thinker
Curates and maintains holistic design guidelines and reusable UI components in Figma.
/ Cross-Functional Collaborator
Partners with product, engineering, and user research teams to deliver meaningful solutions on time and under budget.
Years
Experience
13
+
Skills / Full-stack designer
/ Product & Service Strategy
/ Design Thinking & Leadership
/ User Experience (UX)
/ User Interface Design (UI)
/ Content Strategy
/ Information Architecture
/ Design Systems
/ User Research
/ Wireframing & Prototyping
/ Art Direction & Branding
/ Cross-functional Collaboration
/ Narrative Storytelling
/ Figma, Sketch, Adobe Suite
/ Marketing, Print, & Production
Industries / Across the board
/ Consumer Electronics
/ E-Commerce
/ Health & Fitness
/ DATA & Logistics
/ Media
/ Productivity
/ Retail
/ Telecommunications
/ Government
/ Non-profit
/ Gaming
/ Events
/ B2B
/ SAAS
/ Social media
/ Arts, entertainment, & rec
Greg Martin
Executive Director of Design
Projects
Completed
JuN 2024 - PRESENT
Jul 2021 - Jun 2024
As part of the product leadership team, I helped to define product strategy and identify features, product strengths, and opportunities. My team conducted competitive market analysis and baseline usability audits to identify opportunities and roadmap improvements based on underperforming metrics.
Managed all aspects of product development, from facilitating content strategy, information architecture, design workshops, defining user voice and personas, and conducting research, to wireframing, designing mobile product flows and prototypes, final design, QA, design systems creation, and documentation.
Built comprehensive 0-to-1 solutions in Web, App, SAAS, B2B, and E-Commerce spaces.
Jul 2021 - Jun 2024
Partnered with Walmart’s Living Design team to define their ideal design system website, shaping their existing static repository into a shared, centralized knowledge base for all design teams.
Built multiple content frameworks and prototypes to help stakeholders visualize the shift from a single channel experience (digital) to one that embraced an omnichannel scope.
Developed communication strategy to balance visitor context with efficient access to design and implementation resources.
Explored multiple directions for how the visual presentation layer of the new site could best support its various content types—from core values to case studies to strict implementation documentation.
Leveraged GenAI tools to rapidly inspire custom illustrations to expedite and enrich the approval process.
Jun 2022 - Apr 2023
Conducted a comprehensive audit and discovered opportunities for enhancing usability, boosting engagement, improving retention, and attracting new users.
Created wireframes, prototypes, polished UIs, and design system to deliver on business goals while prioritizing user experience.
Introduced a monetization strategy, with accompanying design prototypes and a roadmap for MVP2 release.
Overhauled the onboarding experience and made user enhancements to decrease fall-off.
Implemented design system to ensure scalable product growth and consistent user experience across products
Created a holistic design system from scratch with accompanying brand guidelines for future builds and dev teams.
Jan 2022 - Dec 2022
Reimagined the user experience and flow of the existing Autodesk Solution Advisor "Success Plan Builder" page. Ultimately prototyping two high-fidelity versions to suit different users needs.
Conducted user research sessions gathering key insights and validating design decisions which was then synthesized and presented back to stakeholders.
Jun 2022 - nov 2022
Directed testing of 4 innovative PC experiences within Intel's Client Compute Group, visualizing key use cases to explore new technology opportunity spaces.
Led 2 user research projects evaluating concept resonance with twenty target customers, delivering comprehensive findings reports.
FEb 2022 - JUN 2022
Performed a comprehensive UX/UI audit of an established SAAS app, designing solutions to enhance retention, usability, and engagement time.
Created wireframes, prototypes, and refined interfaces for a complex enterprise tool, ensuring user-friendly, accessible workflows
Implemented design system and usability guidelines to ensure scalable product growth and consistent user experience across the product.
JAN 2022 - MAR 2022
Conducted primary research identifying and prioritizing opportunities and unmet customer needs using intelligent, data-driven digital “as a service” offerings.
Developed an in-depth competitive analysis of JRNY, iFIT, Peloton, Apple Fitness+, obé., Mirror, and Tonal, delivering a comprehensive design review comparing JRNY to other fitness and related app experiences
JUL 2021 - APR 2022
Conducted a holistic audit identifying challenges and opportunities for streamlining the UX, simplifying the architecture, reorganizing the content, and implementing their new brand guidelines for a smoother and more delightful user-experience.
Implemented a new modular design system, and templates for over 11 key site pages across both mobile and desktop, to ensure scalable growth across departments and consistent user experience across products.
Drove new internal design process initiatives that enhanced operational efficiency, optimized workflows, and improved content utilization.
Worked cross-functionally with engineering, marketing, and product teams to employ UX/UI improvements that resulted in a 33% increase in customer acquisition and conversion.
JUL 2021 - APR 2022
Drove creative, execution, and delivery of products and experiences for global brands such as Intel, AT&T, WB, and Vive.
Designed across custom mobile apps, 4 mobile games, 9 educational interactives, environmental spaces, identity branding, advertising and marketing, video production, photoshoots, and tradeshows.
