Walmart
/ An omnichannel design system hub
Shaping an existing static repository into a shared, centralized knowledge base for all design teams.
Walmart
/ An omnichannel design system hub
Shaping an existing static repository into a shared, centralized knowledge base for all design teams.
Walmart
/ An omnichannel design system hub
Shaping an existing static repository into a shared, centralized knowledge base for all design teams.
Overview
Overview
Overview
Walmart’s Living Design team maintains the company’s design system, which was originally housed in a static repository.
I partnered closely with them to reimagine this resource as a dynamic, centralized knowledge hub accessible to all design teams across Walmart. This transformation included redefining content frameworks and developing prototypes to help stakeholders visualize a shift from a single-channel digital focus to a comprehensive omnichannel experience that reflects Walmart’s broad ecosystem.
// We established an effective workflow utilizing AI tools like Midjourney to quickly generate rich visual concepts, which I then translated into custom illustrations. This approach enabled the client to give immediate, actionable feedback and helped accelerate the creative process.
TIMELINE
2 months
ROLE
Sr. UX Designer
PLATFORM
Website
responsibilities
UX/UI Design (Web)
Roadmapping & Frameworks
Cross-functional Collaboration
Information Architecture
Art Direction
Content Strategy
Wireframes & Prototyping
Custom Illustration
Generative AI
Team
3 Designers
2 Stakeholders
2 Project Managers
2 Design Directors
Tools
Figma
Procreate
Midjourney
Challenge
Key Pain Points
Evolving from a single-channel digital resource to an omnichannel design system hub.
Organizing diverse content types—ranging from brand values and case studies to detailed implementation docs—in a clear, accessible way.
Balancing efficient access with contextual relevance for a wide variety of design teams and stakeholders.
Creating scalable frameworks and prototypes that enable ongoing growth and iteration.
Incorporating new visual approaches that support varied content while maintaining brand consistency.
The Opportunties
The project presented a prime opportunity to transform Walmart’s static, siloed design system repository into a unified, dynamic platform that better supports cross-team collaboration and reflects an omnichannel mindset.
Challenge
Key Pain Points
Evolving from a single-channel digital resource to an omnichannel design system hub.
Organizing diverse content types—ranging from brand values and case studies to detailed implementation docs—in a clear, accessible way.
Balancing efficient access with contextual relevance for a wide variety of design teams and stakeholders.
Creating scalable frameworks and prototypes that enable ongoing growth and iteration.
Incorporating new visual approaches that support varied content while maintaining brand consistency.
The Opportunties
The project presented a prime opportunity to transform Walmart’s static, siloed design system repository into a unified, dynamic platform that better supports cross-team collaboration and reflects an omnichannel mindset.
Challenge
Key Pain Points
Evolving from a single-channel digital resource to an omnichannel design system hub.
Organizing diverse content types—ranging from brand values and case studies to detailed implementation docs—in a clear, accessible way.
Balancing efficient access with contextual relevance for a wide variety of design teams and stakeholders.
Creating scalable frameworks and prototypes that enable ongoing growth and iteration.
Incorporating new visual approaches that support varied content while maintaining brand consistency.
The Opportunties
The project presented a prime opportunity to transform Walmart’s static, siloed design system repository into a unified, dynamic platform that better supports cross-team collaboration and reflects an omnichannel mindset.
Strategy
Information architecture
To address the complex range of content and user needs, I redesigned the information architecture to create clear, intuitive pathways through the design system. This involved categorizing content by type and user role, ensuring easy discoverability while supporting Walmart’s shift to an omnichannel framework. The new structure laid a scalable foundation for future growth and iterative improvements.
wireframing & prototyping
Building on the new architecture, I developed interactive wireframes and prototypes that visualized how users would navigate and interact with the site. These prototypes helped stakeholders experience the proposed omnichannel journey firsthand, enabling early feedback and alignment. This iterative process ensured the final design balanced usability, content clarity, and brand consistency.
Strategy
Information architecture
To address the complex range of content and user needs, I redesigned the information architecture to create clear, intuitive pathways through the design system. This involved categorizing content by type and user role, ensuring easy discoverability while supporting Walmart’s shift to an omnichannel framework. The new structure laid a scalable foundation for future growth and iterative improvements.
wireframing & prototyping
Building on the new architecture, I developed interactive wireframes and prototypes that visualized how users would navigate and interact with the site. These prototypes helped stakeholders experience the proposed omnichannel journey firsthand, enabling early feedback and alignment. This iterative process ensured the final design balanced usability, content clarity, and brand consistency.
Strategy
Information architecture
To address the complex range of content and user needs, I redesigned the information architecture to create clear, intuitive pathways through the design system. This involved categorizing content by type and user role, ensuring easy discoverability while supporting Walmart’s shift to an omnichannel framework. The new structure laid a scalable foundation for future growth and iterative improvements.
wireframing & prototyping
Building on the new architecture, I developed interactive wireframes and prototypes that visualized how users would navigate and interact with the site. These prototypes helped stakeholders experience the proposed omnichannel journey firsthand, enabling early feedback and alignment. This iterative process ensured the final design balanced usability, content clarity, and brand consistency.
AI Processes
swift Collaboration & Iteration
Working closely with my colleague, I provided art direction that guided the rapid generation of AI imagery aligned with Walmart’s established illustration style. These AI-generated visuals helped inform my sketches, enabling a fast, iterative creative process that kept us aligned and responsive to project needs.
custom illustrations
Using the AI-inspired sketches as a foundation, I hand-crafted custom illustrations that seamlessly matched Walmart’s existing visual language. This hybrid approach combined AI efficiency with personalized artistry, delivering rich visuals that enhanced the design system while respecting brand consistency.
AI Processes
swift Collaboration & Iteration
Working closely with my colleague, I provided art direction that guided the rapid generation of AI imagery aligned with Walmart’s established illustration style. These AI-generated visuals helped inform my sketches, enabling a fast, iterative creative process that kept us aligned and responsive to project needs.
custom illustrations
Using the AI-inspired sketches as a foundation, I hand-crafted custom illustrations that seamlessly matched Walmart’s existing visual language. This hybrid approach combined AI efficiency with personalized artistry, delivering rich visuals that enhanced the design system while respecting brand consistency.
AI Processes
swift Collaboration & Iteration
Working closely with my colleague, I provided art direction that guided the rapid generation of AI imagery aligned with Walmart’s established illustration style. These AI-generated visuals helped inform my sketches, enabling a fast, iterative creative process that kept us aligned and responsive to project needs.
custom illustrations
Using the AI-inspired sketches as a foundation, I hand-crafted custom illustrations that seamlessly matched Walmart’s existing visual language. This hybrid approach combined AI efficiency with personalized artistry, delivering rich visuals that enhanced the design system while respecting brand consistency.
Design
multiple visual design directions
Building on the wireframes, I developed two distinct high-fidelity visual concepts that integrated custom images, illustrations, and tailored copy. These concepts brought the new information architecture and user flows to life, offering stakeholders clear, engaging options that aligned with Walmart’s brand and design goals.
Design
multiple visual design directions
Building on the wireframes, I developed two distinct high-fidelity visual concepts that integrated custom images, illustrations, and tailored copy. These concepts brought the new information architecture and user flows to life, offering stakeholders clear, engaging options that aligned with Walmart’s brand and design goals.
Design
multiple visual design directions
Building on the wireframes, I developed two distinct high-fidelity visual concepts that integrated custom images, illustrations, and tailored copy. These concepts brought the new information architecture and user flows to life, offering stakeholders clear, engaging options that aligned with Walmart’s brand and design goals.
Outcome
impact
Although shifting economic priorities led Walmart to scale back the project scope, the work we delivered laid a strong foundation for their future. They launched a streamlined version of the design system site, giving teams immediate access to essential resources while deferring the more ambitious omni-channel component for later phases.
Beyond the deliverable itself, we provided Walmart with a clear long-term strategy, a scalable content framework, and a new, more efficient design and approval process. These outcomes positioned the Living Design team to continue building toward their larger vision as resources allow—ensuring our efforts created lasting impact beyond the immediate launch.
Outcome
impact
Although shifting economic priorities led Walmart to scale back the project scope, the work we delivered laid a strong foundation for their future. They launched a streamlined version of the design system site, giving teams immediate access to essential resources while deferring the more ambitious omni-channel component for later phases.
Beyond the deliverable itself, we provided Walmart with a clear long-term strategy, a scalable content framework, and a new, more efficient design and approval process. These outcomes positioned the Living Design team to continue building toward their larger vision as resources allow—ensuring our efforts created lasting impact beyond the immediate launch.
Outcome
impact
Although shifting economic priorities led Walmart to scale back the project scope, the work we delivered laid a strong foundation for their future. They launched a streamlined version of the design system site, giving teams immediate access to essential resources while deferring the more ambitious omni-channel component for later phases.
Beyond the deliverable itself, we provided Walmart with a clear long-term strategy, a scalable content framework, and a new, more efficient design and approval process. These outcomes positioned the Living Design team to continue building toward their larger vision as resources allow—ensuring our efforts created lasting impact beyond the immediate launch.
What the team said
“Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague. She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work.”
Greg Martin
Executive Director of Design Strategy, Project Lead
“Amanda approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward. A fiercely critical and strategic thinker, she welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces.”
Ari Kogan
UI/UX Designer, Teammate
What the team said
“Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague. She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work.”
Greg Martin
Executive Director of Design Strategy, Project Lead
“Amanda approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward. A fiercely critical and strategic thinker, she welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces.”
Ari Kogan
UI/UX Designer, Teammate
What the team said
“Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague. She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work.”
Greg Martin
Executive Director of Design Strategy, Project Lead
“Amanda approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward. A fiercely critical and strategic thinker, she welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces.”
Ari Kogan
UI/UX Designer, Teammate
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