WELCOME!
I’M AMANDA ROE // A full-stack Senior Product and UX Designer specializing in user-centric digital experiences.
WELCOME!
I’M AMANDA ROE // A full-stack Senior Product and UX Designer specializing in user-centric digital experiences.
WELCOME!
I’M AMANDA ROE // A full-stack Senior Product and UX Designer specializing in user-centric digital experiences.
DAT / Website Redesign
B2B
E-Comm
Design Systems
DAT / Website Redesign
B2B
E-Comm
Design Systems
DAT / Website Redesign
B2B
E-Comm
Design Systems
Walmart / An omnichannel design system hub
Omni-channel
Design Library
AI Processes
Walmart / An omnichannel design system hub
Omni-channel
Design Library
AI Processes
Walmart / An omnichannel design system hub
Omni-channel
Design Library
AI Processes
Clearview Social / Productivity App Refresh
SAAS
Web app
Employee Advocacy
Clearview Social / Productivity App Refresh
SAAS
Web app
Employee Advocacy
Clearview Social / Productivity App Refresh
SAAS
Web app
Employee Advocacy
Grom Social / Social App Overhaul
Gamification
Social media
Customer-facing
Grom Social / Social App Overhaul
Gamification
Social media
Customer-facing
Grom Social / Social App Overhaul
Gamification
Social media
Customer-facing
MY STORY
Design isn’t just what I do—it’s how I see the world, shaping everything from the products I create to the way I experience life.
Design isn’t just what I do—it’s how I see the world, shaping everything from the products I create to the way I experience life.
MY STORY
Design isn’t just what I do—it’s how I see the world, shaping everything from the products I create to the way I experience life.
SKILLS & SERVICES
Product
Design & Service Strategy
Design Thinking & Leadership
User Research & Analysis
Content Strategy
Information Architecture
Design Systems
UX/UI
User Research and Analysis
Wireframing and Prototyping
User Interface Design
User Experience Testing
Responsive Design Solutions
Design Systems
Web & Mobile
Website Design
App Design & Development
App Prototyping and Testing
Art Direction
Content Strategy
Visual Storytelling
Brand Development & Guidelines
Collateral Design
Rebranding Services
Multimedia
Narrative Storytelling
Storyboarding
Brand Activation
Print & Production
Illustration
Game design
SKILLS & SERVICES
Product
Design & Service Strategy
Design Thinking & Leadership
User Research & Analysis
Content Strategy
Information Architecture
Design Systems
UX/UI
User Research and Analysis
Wireframing and Prototyping
User Interface Design
User Experience Testing
Responsive Design Solutions
Design Systems
Web & Mobile
Website Design
App Design & Development
App Prototyping and Testing
Art Direction
Content Strategy
Visual Storytelling
Brand Development & Guidelines
Collateral Design
Rebranding Services
Multimedia
Narrative Storytelling
Storyboarding
Brand Activation
Print & Production
Illustration
Game design
SKILLS & SERVICES
Product
Design & Service Strategy
Design Thinking & Leadership
User Research & Analysis
Content Strategy
Information Architecture
Design Systems
UX/UI
User Research and Analysis
Wireframing and Prototyping
User Interface Design
User Experience Testing
Responsive Design Solutions
Design Systems
Web & Mobile
Website Design
App Design & Development
App Prototyping and Testing
Art Direction
Content Strategy
Visual Storytelling
Brand Development & Guidelines
Collateral Design
Rebranding Services
Multimedia
Narrative Storytelling
Storyboarding
Brand Activation
Print & Production
Illustration
Game design
Some of my clients
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is hands-down one of the most genuinely talented and decent people I’ve had the pleasure to work with, and I say that as both as her manager and as a colleague."
// Greg Martin, Executive Director of Design
Her rigor, her confidence, and her empathy. She brings a very kind, considered presence to any project we put her on — and continues that trend with our team at large."
// Matthew Baranauskas, Executive Director of Design Strategy
Her work speaks for itself – as visually stunning as it is meticulously thought out. She approaches design with an open, inquisitive mind, asking questions and rapidly producing concepts that drive conversation forward."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Amanda is a great lead designer. She is consistent, confident and great with clients. I will frequently lean on Amanda to own client conversations and trust her to lead programs with minimal oversight."
// Sam Jeibmann, Executive Creative Director & Founding Partner
She is an amazing teammate, always open for collaboration and utterly dependable when it comes time to roll up the sleeves and produce stellar work."
// Greg Martin, Executive Director of Design
She is immensely effective both in managing client conversations, and figuring out the ideal strategy for tackling diverse design challenges. Everyone appreciates working alongside her, and celebrates the results of collaborating with her.”
// Matthew Baranauskas, Executive Director of Design Strategy
A fiercely critical and strategic thinker, Amanda welcomes the thorniest of challenges, and methodically breaks them down into manageable pieces."
// Ari Kogan, Senior UX Designer at Columbia Sportswear
Get in Touch
Let's create something great together!
I’m easygoing, collaborative, and always up for a chat! Fill out the form or email me at amanda.da.roe@gmail.com